Strategic Marketing
Gruber Phillips
provides a lively component to our clients’ marketing strategies
and functions as a seamless extension of their operations.
We assist in
identifying the best targets
to market to
and offer suggestions of where
and when to
incorporate our direct activity.
In addition to fulfilling a behind-the-scenes research
function, we are the voice of our clients, not only identifying the
correct people at targeted organizations and extracting pertinent
information, but also presenting our clients’ services and products
to relevant decision-makers, often for the very first time.
Acting as the
‘front-line’ we introduce ourselves as ‘the client’.
Our team’s professionalism
and comfort
level in communicating directly with
top level executives
has earned us our clients’ confidence to represent them this
way. They entrust in us the engagement of their prospects in meaningful,
productive conversations as a means of initiating their business relationships.
Strategies
are custom-developed, and so our activity may be incorporated prior,
in-between, or following any correspondence our clients furnish to
their prospects. Sometimes, depending on the program’s objectives,
we work ‘solo’ without any other marketing components
in the mix. Every initiative has its own personality.